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Managing Across Cultures : The 7 Keys to Doing Business with a Global Mindset by Charlene Solomon

Managing Across Cultures : The 7 Keys to Doing Business with a Global Mindset by Charlene Solomon
  • #: 114051
  • Price: $34.99 In Apple Store
  • Category: Books
  • Updated: 2010-06-15
  • Current Version: 3.0.1
  • 3.0.1
  • Size: 12.30 MB
  • Language: English, Swedish
  • Seller: ScrollMotion, Inc
  • Requirements: Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.0 or later
  • © Copyright ScrollMotion 2009
  •  Add to Favorite apps

 

Description

Managing Across Cultures : The 7 Keys to Doing Business with a Global Mindset Mindset

Charlene Solomon

McGraw-Hill

April 27, 2009

Whether you run a giant corporation or work in a small business, it's more than likely that you regularly deal with people of different culturesfrom customers and suppliers to salespeople and colleagues. It simply can't be overstated: You will have trouble succeeding in business today if you don't appreciate and know how to actively manage global cultural diversity. Managing Across Cultures examines why people around the world behave as they do and provides actionable tactics for succeeding in today's global business environment. Experts in the field of cross-cultural training, Michael Schell and Charlene Solomon describe seven readily recognizable behaviors and explain what they mean, how to interpret them, and most importantly, how to respond to them. Managing Across Cultures is filled with case studies illustrating the importance of understanding and dealing with cultural differences in all aspects of business. You'll learn how: Intel's powerful global corporate culture is a critical element of its historic success Colgate-Palmolive integrates cultural understanding into its global marketing programs GE adapts its effective management style to local business cultures You'll also find out how underestimating cultural influence caused serious problems for organizations like Daimler Chrysler and Wal-Mart. Managing Across Cultures takes you far beyond other books that simply catalog the customs, gestures, and language vagaries of other cultures. This in-depth, strategic guide will help in every facet of businessfrom hiring and motivating employees to developing winning sales pitches and marketing campaigns.

About Iceberg

The Iceberg Reader revolutionizes the reading experience, making it easier than ever to browse, buy and enjoy books.

Features

- Attractive interface provides a natural reading experience with full pagination.

- Table of Contents incorporates one click navigation.

- Vertical and horizontal page orientation.

- Adjust font size with a pinch, text reflows automatically.

- Search the text within a book.

- Create margin notes with user notation.

About Scrollmotion

ScrollMotion, creator of the Iceberg Reader, is a content technology company based in New York City. For more information, visit www.scrollmotion.com.

Support

If you have any technical problems please email us at icebergsupport@scrollmotion.com before you post a review.

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The information may be outdated (2011-04-12 22:12:17). For actual information go to iTunes

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